Simple brand user testing document

Overview

I recently worked with the wonderful team at Golin to redesign the ‘Simple’ brand for Unilever. A product line that I now know exists in the majority of households!

The images in the accordion below are from the fully interactive and responsive Axure prototype that I created, after we had undertaken various ideas sessions, bigger picture campaign thinking, user research, content strategy and many discussions with the client.

there was also a decent amount of user testing and research undertaken, both on my main prototype and also on initial prototypes that set out to explore different ways of navigating in a ‘Mobile First’ fashion. We also undertook three rounds of tree testing on the proposed site structure.

The user testing pages below are from my report back to the team and our stakeholders on the results of the user testing.

The Simple brand original website.