Middle portion of the 'how content creation and consumed' diagram.


The OECD are a huge international organisation based in Paris, helping governments tackle the economic, social and governance challenges of a globalised economy. I worked in partnership with Simon Booth-Lucking and Pan Logic to provide full day User Experience Strategy workshops at their offices, involving internal members of staff from all levels, including very senior stakeholders. We also conducted workshops for external users, including senior diplomatic staff from key member country embassies, associated NGOs and other users such as students and journalists.

These workshops were complimented by further senior stakeholder face to face and telephone interviews, all with a key focus on how all users interact with the OECD now, what issues they have and also how they would like to communicate in the future. Their was also a large behavioural and digital transformation change element to the work. I then produced a detailed report on our findings along with innovation and strategic recommendations for the present and for future discussion and implementation.

Outputs also included a content strategy, personas, user journeys, a proposed new site structure and the Digital Landscape Map of content creators and consumers, derived and created from one especially good and fun afternoon workshop (Example images below).