Mini is an iconic brand that everyone seems to have an opinion about. Mini owners, enthusiasts & prospective buyers demand something extra from such a brand when visiting the website.
Delivering the engaging and unexpected was the goal for the LIDA (M&C Saatchi) team, and not just for one campaign. The mini site was created to excite the user and keep them exploring. It is updated for each new launch and also enhanced whenever we thought of something wonderfully creative to give to the user!
Flash and 3D is used to great affect to allow the users to explore each of the makes, design your own mini, & generally have a good play around. But the site has been created so that key info can be found easily and without hassle.